01Disagreement is not always stigma
A negative opinion, unpopular rule, awkward phrase, or hard conversation is not automatically stigma. Look for a label or stereotype, a power difference, and a harmful result.
02Describe first, then interpret
Do not assume impairment, irresponsibility, dependence, poor ability, criminality, or medical benefit without useful evidence.
03Records are made by people
Forms, charts, reports, tests, and witness accounts can hold useful facts. They also reflect choices about what was noticed, asked, labelled, or left out.
04Address the behaviour, not the person's worth
We can directly address unsafe storage, impaired driving, unwanted smoke, misleading marketing, poor work, or harmful use.
05Legality does not settle the question
Legal behaviour can still cause harm or cross a boundary. Illegal behaviour does not automatically make someone a bad or unworthy person.
06How people describe themselves matters
People deserve a say in how they are described, and we should hear their account. Their account still does not settle every medical, legal, or historical question.
07Sharing personal information depends on the situation
Before calling silence dishonest, ask whether the information was truly needed, required, safe to share, and protected.
08Use fair and consistent standards
A concern is stronger when it relates to the decision, has evidence behind it, uses the same rules for everyone, and gets a response that fits.